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LinkedIn is one of the first of its kind, where the professional workforce has integrated itself into the world of social media. The dawn of this has been a blessing to many online users who may have found networking in more traditional ways to be confronting and challenging. Despite LinkedIn being more approachable in some instances, many professionals still need to learn to utilise the platform correctly and develop the proper knowledge to maximise its effectiveness. This blog post addresses common mistakes that users face and how to boost employability through LinkedIn.

The first mental hurdle to overcome is learning to view your LinkedIn profile as a portfolio rather than a social platform. Unlike Facebook or Instagram, where aesthetics and personality are paramount, LinkedIn is primarily a vehicle to present a comprehensive and in-depth CV of your abilities. Instead of adding all your friends from high school, aim to find people pursuing similar career paths that may be a vital connection in the future. Also, connect with previous employers and request for them to endorse your abilities through relevant prior projects.

Having a fear of reaching out to valuable connections may also be another mental barrier to pass. On Instagram, for example, it’s common to hesitate if connecting with an old acquaintance for either your sake or their own. With LinkedIn, however, throw all your hesitations out the window! Some critical advice for any LinkedIn user is to link with as many connections as possible before the need for them arises. Whether it be previous work colleagues, employers or anyone you know, aim to keep the connections relevant and think, “How could this person’s career trajectory positively impact my own?”

Networking with individuals is a great place to start, although this is usually where many users finish actively networking on LinkedIn. Connecting with businesses is a surefire way to have your hand on the pulse of what could be unique and perfectly fitting opportunities. With a small amount of research in your given field, you can determine the most active and prestigious corporations within the industry on LinkedIn. With these connections, you have significantly helped your chances of finding vacant opportunities before anyone else.

Finally, being coy about your job seeking and putting little effort into advertising your search is commonplace, yet never helpful. LinkedIn allows users to customise their announcements by expressing why they’re job-seeking, their ideal industry and role, and a deeper idea of who they are as a person through passions and hobbies. LinkedIn also allows candidates to hide their job-seeking efforts from current employers to avoid awkward situations.

Like any tool, the value of LinkedIn only comes once you learn how to use it correctly. If you have the right knowledge, experience and qualifications for a role yet still struggle to reach employers, tweaking how you use your online portfolios may be the answer. For further help, visit us at Accountancy Options for trusted and personalised advice that will make your portfolio stand out from the crowd.

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